Better SEO is better for the Environment
reduce your carbon emission Adjust the weight of the data. Wherever possible compress your images and videos and cut out everything you don't need. This will create a website with small total file size and carbon output while lowering load time, fewer bounces and overall a better SEO. As a general rule, WEBP is the most efficient format for photographs, typically with files about 30 per cent smaller than JPEG. PNG or GIF is the most efficient format for simple images. Avoid video auto-play and big animations - if not needed - even if they are very trendy at the moment. Another tip for reducing drastically your data is to use system fonts or only a few special fonts. Use special fonts to attract attention (titles and design for example), but use system font for longer captions. See below some of the tools that I use regularly. To reduce the size of images/ videos you can choose among the free tools: Optimozilla - This online image optimizer uses a smart combination of the best optimization and lossy compression algorithms to shrink JPEG, GIF and PNG images to the minimum possible size while keeping the required level of quality. ImageOptim - Makes images load faster Removes bloated metadata. Saves disk space & bandwidth by compressing images without losing quality. Handbrake - An open-source tool, built by volunteers, for converting video…
