Better SEO is better for the Environment

reduce your carbon emission Adjust the weight of the data. Wherever possible compress your images and videos and cut out everything you don't need. This will create a website with small total file size and carbon output while lowering load time, fewer bounces and overall a better SEO. As a general rule, WEBP is the most efficient format for photographs, typically with files about 30 per cent smaller than JPEG. PNG or GIF is the most efficient format for simple images. Avoid video auto-play and big animations - if not needed - even if they are very trendy at the moment. Another tip for reducing drastically your data is to use system fonts or only a few special fonts. Use special fonts to attract attention (titles and design for example), but use system font for longer captions. See below some of the tools that I use regularly. To reduce the size of images/ videos you can choose among the free tools:  Optimozilla - This online image optimizer uses a smart combination of the best optimization and lossy compression algorithms to shrink JPEG, GIF and PNG images to the minimum possible size while keeping the required level of quality. ImageOptim - Makes images load faster Removes bloated metadata. Saves disk space & bandwidth by compressing images without losing quality. Handbrake - An open-source tool, built by volunteers, for converting video…

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Learn How to Calculate your Website Emission

calculate your carbon emission With the ability to calculate carbon emissions for our web projects, we could actually take a step further in lowering the carbon emission. By early 2020, the median page weight was 1.97 MB  and  1.77 MB for “mobile,” with an increasing 36 percent since January 2016 and mobile page weights nearly doubling in the same period. Roughly half of this data transfer is image files, making images the single biggest source of carbon emissions on the average website. You’ll find several carbon footprint calculators. According to the Website Carbon Calculator, the average web page they test produces approximately 0.5 grams of CO2 per pageview. That translates to 60 kg of CO2 per year for a website with 10,000 monthly page views. Below you will find my favourite tools to calculate the carbon emission of each website. Try one of the following tools to see what is your impact. Digital Beacon is an awesome tool that I always like to use for website analysis. It shows CO2 emissions, page size and many useful tips. Ecograder is another tool that allows you to analyze websites. It also gives you detailed advice on how to make the site greener. Website Carbon is a simple tool that shows the website’s CO2 emissions compared to others and whether the site is hosted green

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How green in your website?

How "green" is your website? Think of your web hosting as the home for your website. When you sign up for a web hosting service, you are essentially renting space on a physical server where you can store all the files and data necessary for your website to function properly. Green, sustainable, or eco-friendly web hosting offers the same features as any other hosting package but with the crucial difference that steps are taken to reduce the environmental impact of your website. A green web hosting company uses renewable energy to power its servers. Instead of relying on fossil fuels, they generate electricity from sources such as wind, solar, and water. Did you know that the internet, specifically the servers that host websites, accounts for 2% of global carbon emissions? This is as much as the airline industry produces. Moreover, data center pollution is expected to grow to 14% by 2040. As the scale of the internet and its infrastructure grows, we can no longer ignore these environmental impacts. When building a website, please choose a green web host or switch to one. This simple decision can have a significant impact on reducing carbon emissions. We personally recommend GreenGeeks for their exceptional service and 24/7 support. ypically, websites are hosted/stored on huge servers in massive data centres, which demand a great deal of energy use.…

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